William G. Jacoby,
Current Research Projects


VALUE CHOICES IN
THE MASS PUBLIC

 

This ongoing project examines citizens' choices among core values like liberty, equality, and economic security (among others). Major objectives include: Determining whether people make consistent, transitive choices among values; testing whether value choices are affected by priming and issue framing; looking for manifestations of individual-level value conflict and ambivalence; testing the impact of values on issue attitudes; and aggregating value choices as an empirical estimate of American political culture.


Jacoby, William G. (2006) "Value Choices and American Public Opinion."

   

Jacoby, William G. (2006) "Testing for Hierarchical Structure and Priming Effects Among Individual Value Choices."

   

Jacoby, William G. and Paul M. Sniderman. (2006) "The Structure of Value Choices in the American Public."


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